We searched for articles related to tackling features such as increasing player engagements, as well as working as a team together. We found that a lot of people although competitive, care a lot more about the fun play experience, rather than winning, and finding a good team to play with was where it would need to start.
We kept asking ourselves during the process, "how can we get people to want to use the COD Companion app?" It was the million dollar question. "And what drove people to want to use one?"
We also found it exciting when we came across research showing how well people can adapt to a situation when they feel a sense of belonging. We also found it nice to know that people enjoy having titles and roles and create a sense of community through the games they play, and friends they make along the way.In-depth Secondary Research link